I am sure everyone is bitching about it on the boards but I love it. Pauly summed it up correctly, "In short, it's a moment that we love to hate, or hate to love." It is all the donkeys whining about him that make Hellmuth pull these kind of stunts off. Ignore him and he'll stop.
* I am not being paid to shill for Pauly. Even though he is my friend, I have really enjoyed the book. If I had the time, I would be finished with it. Plus I figure if I plug it he will buy me a beer or two if I am in Vegas come December.